Jaime Enrique Pesca Santos
I work across optimization, data science and digital growth, connected by one habit: turning ambiguous problems into decisions backed by evidence.
Research & Teaching
Optimization models for wildfire response, urban food access and air cargo, plus university teaching in analytics and optimization.
View profile → MarketingGrowth & Media Buying
Paid media on Meta and Google run with a data scientist's rigor: measurable acquisition, built to scale.
View profile → AnalyticsData Science
Machine learning, dashboards and large-scale optimization for banking, consumer goods, telecom and tech.
View profile → In-companyCorporate Training
Applied courses on analytics, experimentation and optimization for business teams and their leaders.
View profile →About me
I'm an industrial engineer from Universidad de La Sabana, where I also earned an M.S. in Applied Analytics with distinction under a full research fellowship, and I hold a Graduate Certificate in Logistics and Supply Chain Management from MIT. I currently teach business analytics and optimization at Universidad Externado de Colombia.
In more than four years of practice, I have run paid media and growth analytics for companies in the United States, led data science consulting projects for organizations such as BBVA, Banco Santander, Alicorp and Claro, and built optimization models for Coca-Cola FEMSA. On the research side, that work has led to a peer-reviewed Springer publication and several working papers on location and logistics problems.
In everything I do, the same approach: listen carefully, measure honestly and keep learning from each result.
Education & recognition
- M.S. in Applied Analytics · Universidad de La Sabana 2023 to 2026. Distinction-level grade average and a full merit research fellowship.
- Graduate Certificate in Logistics and Supply Chain Management · MIT 2025 to 2026. Awarded a 50% merit scholarship.
- Professional Certificate in Data Science and Analytics · MIT xPRO 2023
- B.S. in Industrial Engineering · Universidad de La Sabana 2018 to 2022. Top national Saber Pro scores in Industrial Engineering.
- Awards Best Practitioner Award, Universidad de La Sabana (2023) · First place, Noel x Universidad de La Sabana Innovation Challenge (2023) · First place, ASME Impromptu Vehicle Design Competition (2021) · Third place in Latin America, ASME Management Skills Competition (2021).
- Languages Spanish (native) · English (C1, IELTS 7.0).
Optimization in Action
I built an open library of interactive operations research resources, organized in five levels from linear programming to methods beyond mathematical programming. Many of them use real cases from my research in Colombia, and every resource runs in your browser: move the numbers and watch the optimum respond.
Get in touch
For research collaborations, campaigns, data projects or team training, write to me by email.
jaime.e.pesca.s@gmail.com