Every ad dollar, a measurable decision.
I buy media on Meta and Google the way a data scientist should: hypothesis, experiment, measurement and scale.
Request a growth plan (WhatsApp)- USD 150K+in monthly ad spend managed on Meta and Google
- 10x+ROAS on campaigns I have run
- 40+companies and small businesses that boosted their sales and visibility
- Any industrygeneral audiences or 18+, including heavily regulated categories
Services
Paid media
Full-funnel campaigns on Meta (Facebook and Instagram) and Google for any industry, general audiences or 18+: prospecting, retargeting, creative testing and ROAS-driven scaling.
Measurement & attribution
GA4 and Google Tag Manager set up properly: conversion events, UTM governance and reliable attribution for orders and leads.
Growth analytics
Geo, daypart, cohort and product analyses that show where to move budget, plus automated dashboards for revenue, ROAS and CAC.
Conversion optimization
A/B tests, site speed and checkout improvements with your web team, so paid traffic turns into customers instead of leaking on arrival.
Growth powered by AI
As an AI expert, I bring artificial intelligence into every stage of the funnel.
AI creative testing
Generative AI to produce more creative and copy variations, and data to pick the winners.
Predictive audiences
Machine learning models that anticipate who is most likely to buy, so the budget goes where it converts.
Automated insights
AI-assisted reporting that flags anomalies and opportunities in your campaigns before they cost money.
How I work
Diagnose
An audit of accounts, tracking and funnel to find where the budget is already working and where it is being lost.
Test
Clear hypotheses on audiences, creatives and offers, tested with controlled budgets and success metrics agreed in advance.
Scale
Investment moves to what proves return, with regular reporting in plain language on what worked and what comes next.
Track record
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Regulated retail · United StatesI managed media buying on Meta and Google for a portfolio of retail brands in a highly regulated category, where every ad has to clear strict platform policies. That is why I can run campaigns for any industry, for general audiences or 18+.
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Marketing companies · BrazilPaid media on Meta and Google for marketing companies in Brazil, adapting audiences, creatives and budgets to a new market and a new language.
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Trading companies · International marketsMarketing analytics for trading firms: attribution, UTM governance and dashboards for spend, cost per lead and conversion by channel, to decide where each dollar works best.
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Software startup · RetentionChurn prediction with machine learning to spot at-risk customers early, plus automated growth dashboards to protect recurring revenue.
Frequently asked questions
How much does it cost?
It depends on the scope. After a first conversation at no cost, I send you a proposal with a closed price.
How does the work start?
Always with a diagnosis of your accounts, tracking and funnel. From there, we continue with a one-off project or a monthly engagement, whichever fits your business best.
Which platforms do you work with?
Meta (Facebook and Instagram) and Google Ads, with measurement in GA4 and Google Tag Manager.
Do you work remotely?
Yes. I'm based in Colombia and work remotely with companies in Colombia, Brazil, the United States and other markets.
In which languages do you work?
Spanish and English.
How soon will I hear back?
I reply within one business day.
Ready to scale your acquisition?
Tell me what you sell and how much you invest in media today. I'll reply with a first read of the opportunities and a proposal for a measurable growth plan.
- Ethics
- Quality
- Rigor
- Guaranteed analytics