Every ad dollar, a measurable decision.
I buy media on Meta and Google the way a data scientist should: hypothesis, experiment, measurement and scale.
Request a growth plan- 4+years in paid media, growth and data
- U.S. + Intl.markets served, including regulated industries
- Meta + Googlefull-funnel campaigns, measured with GA4 and GTM
Services
Paid media
Full-funnel campaigns on Meta (Facebook and Instagram) and Google: prospecting, retargeting, creative testing and ROAS-driven scaling.
Measurement & attribution
GA4 and Google Tag Manager set up properly: conversion events, UTM governance and reliable attribution for orders and leads.
Growth analytics
Geo, daypart, cohort and product analyses that show where to move budget, plus automated dashboards for revenue, ROAS and CAC.
Conversion optimization
A/B tests, site speed and checkout improvements with your web team, so paid traffic turns into customers instead of leaking on arrival.
How I work
Diagnose
An audit of accounts, tracking and funnel to find where the budget is already working and where it is being lost.
Test
Clear hypotheses on audiences, creatives and offers, tested with controlled budgets and success metrics agreed in advance.
Scale
Investment moves to what proves return, with regular reporting in plain language on what worked and what comes next.
Track record
- U.S. retail in a regulated industry · XAQ10 2025 to 2026. I led media buying on Meta and Google for a portfolio of U.S. retail brands: audience targeting, creative testing and bid optimization, while meeting the platform policies that regulated advertising requires.
- International financial services · Tradeview Markets 2023 to 2024. Search and display campaigns for financial products across international markets, with attribution, UTM governance and dashboards for spend, CPL and conversion by channel.
- Retention for a tech company · Dataico 2025. Machine learning churn prediction to identify at-risk segments, with automated Python pipelines and growth dashboards in Metabase.
Ready to scale your acquisition?
Tell me what you sell and how much you invest in media today. I'll reply with a first read of the opportunities and a proposal for a measurable growth plan.